Google Adwords Competitor

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Norwest Venture Partners has invested $18 million in, a company that is taking on Google as a search advertiser.

Rather than using keyword analysis, uses demographic and action factors to determine which ads to set in certain places. “We built the world’s first automatic targeting ad network in response to advertiser and publisher demand for a simplified, lower risk solution for online advertising that also improves relevance and revenue,” stated Jim Barnett, the CEO of “The result is a revolutionary improvement in online advertising.”
Is this the next big thing after Adsense?